74 ARTIGO | ARTICLE | ARTÍCULO In order to remain competitive in the market affected by factors that are often unpredictable, companies must adopt cost management practices so that in the future they can offer products and services at lower prices. Among these aspects, one of the most relevant is the tax cost generated both by the amount to be collected for the public coffers and by the maintenance of specialized personnel to correctly calculate taxes and render accounts to the treasury. Tax planning is an efficient way of minimizing costs and ensuring greater financial returns. It is imperative, therefore, to reduce tax costs but it is no easy task. The legislation applicable to various kinds of taxes is complex, as in the case of recent rules created for interstate sales to private individuals, which lead to an increase in the value of goods and commercial difficulties. Another challenging mission is to calculate sale prices taking into account the taxation regimes that allow tax credits. Many times the legislation leaves room for interpretation that creates doubts that result in severe legal uncertainty for the business. On the other hand, it is a right guaranteed by the Federal Constitution that taxpayers pay the lowest possible tax, as long as they abide by the rules. So, another point of attention that involves complex legislation is the search for tax exemptions and reductions allowed by the tax authorities as a result of the activity carried out by the company or by the type of product sold. This can create a major competitive advantage. In addition to concerns to maximize an investor’s bottom line, it is important to devote efforts to administrative practices that avoid the risk of fines for non-compliance with legislation and that allow the repayment of amounts paid unduly. Although relatively recent, the adoption of information technology tools to monitor tax has had a major impact because of the speed with which noncompliance with the legislation is discovered. One example is the electronic invoice, which identifies the destination of merchandise before it even leaves the establishment that has sold it. Likewise, the economic and financial information required by the tax authorities is designed to prove that the correct taxes have been paid. They are also used to evaluate the movement of goods and services sold by a company. All this documentary apparatus requires an administrative structure that demands equipment, information systems, skilled labor and constant training. This generates costs, although this structure can be used to pas on best tax management practices. So, in view of the current Brazilian tax scenario, it is important to adopt tax management practices such as the search for tax benefits and the recovery of tax credits through the use of the company’s administrative structure. This encourages actions that align the organizational objectives with the best form of taxation within legal bounds. Tax planning guarantees a company’s right to pay the lowest tax possible under the law. Good tax management makes savings By Giovana Gubert Carer consultant at Scripturis Consultoria
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