41 2015 Brazil has about 2.5 million trucks to carry more than 60% of all loads and make virtually 100% of delivery at the point of sale. This fleet movement depends on various factors and can be more or less intense each year. The country’s economy is the deciding factor for analysts. But there are specific segments that can be “oasis” in time of crisis and avoid incurring even greater losses. In this sense, 2015 is emblematic. Despite the recessionary scenario, which characterized the beginning of the year, the agribusiness segment – mainly grains – grew 3.6%. It’s meaningful, taking into account the greater harvest than previous one to be transported. According to the National Food Supply Company (Conab) in 2014/15 producers have harvested 200.6 million tons - 7.06 million tons more than previous harvest. Now imagine how many trips are required to meet this growth! This is a great demand for trucks and, in consequence, to road implements. According to Mário Rinaldi, Executive Director of the National Association of Vehicle Manufacturers (ANFIR), agribusiness, fuels (including ethanol), general cargo (automotive and commercial), perishables, civil engineering (cement, sand and other building materials), major buildings and infrastructure (power plants, bridges, roads, ports, and airports...) are the segments that most drive sales. These segments are accountable for approximately 89% of all road implement sales in Brazil. The ranking is traditional; there are few changes in positioning. “We can say that over the past 20 years all segments mentioned have led our sales, with some periods of changes in the order above,” notes the Director. The public sector is also a big buyer. In this area, the country has nearly 5.600 buyers – cities, States and Union. “The public area directly influences infrastructure projects, and indirectly when focusing on certain niches. For example, when choosing to implement a policy to construct low-income houses, it exerts influence in civil engineering”, says Mário Rinaldi. In relation to commercialization by region and by states, south and southeast units historically lead the demand. “In the past decade, states and municipalities in these regions accounted for 73% of sales to the public sector”, says the director of ANFIR. “In the current decade, although they remain on first places, participation has decreased to 65% and there has been a considerable increase in the Midwest, reaching 17%” According to Mário Rinaldi, as to road implements, trading is national. “Nowadays our products have leading-edge technology, known around the world,” he argues. The fact that developed countries apply more advanced technology to some products does not mean Brazilian industry is not able to produce them. If they don’t do it, this is because products would not withstand our roads conditions. Domestic manufacturers seek for practical solutions for all segments, from the most rustic and resistant, such as iron ore, to more sophisticated ones, sensitive to vibration and cargo moving like telecommunications, and computers. Mário Rinaldi reports that domestic industry makes an effort to meet all demands and explains: “Our products are made for our infrastructure reality”. Forces that move the sector Even in times of crisis, some productive sectors can boost road implement trade. Find out which are the public and private activities that influence this market most
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