111 2015 Librelato also has a history in social sector. Thayani points out that in 2007 the company adopted an active attitude to develop its performance line in social and environmental responsibility. The Amigos da Comunidade (Community Friends) Project was born out of this background, were activities related to sport, environment and social issues were developed. “The company seeks to meet the society needs by supporting it in social outreach projects, sponsoring initiatives with charitable purposes that contribute to the development of the region” emphasizes the counselor. “Each project provides assistance to a number of different people, for example, in the last Easter we have donated 1.500 Easter eggs for communities. At Winter-wear Campaign we have raised more than 4 thousand pieces of clothing. The scope of the project increases every year with a greater number of people reached”, he observes. With a diversified range, the proposed activities range from environmental awareness to clothing, shoes, and coats collection and distribution and organ donation. “The Marrow Donor is a serious campaign where we encourage employees and community to become donors and save lives,” says Thyani. Among the programs developed and sponsored by Noma one, in particular, has a social and environmental function. This is the Ecovale, the project Quilombola and Ecological Community Association of Vale do Guaporé, Rondônia State. Through an awareness work and logistical support, the program has managed to “ curb extinction of turtles in the region, as well as to contribute to riverside community culture changing (they used to promote turtle illegal hunting because according to a cultural belief in the region, turtle meat and eggs consumption stimulates male sexual performance). “Environmental preservation is one of the major flags of Noma, which invests in the development of new technologies that contribute to reducing greenhouse gas emissions into the atmosphere,” says Rodrigo Fernandes, marketing manager of the company. Sheltered against the crisis Companies assign such seriousness and importance to their social and environmental programs that even economic crises or situational problems do not affect the investments to the area. “Librelato chose not to make any cuts in its social and environmental programs, because the action is considered an investment rather than a cost. We continue with our planning to perform several actions during the year,” said Thayni da Silva Librelato. Wilson Ferri, Director of Randon, explained at length the reasons to not cut funds for these activities. “We do not believe that this the best approach because we have already planned our programs and, moreover, we have good partnerships. In the case of Florescer, for example, the employees are also program owners because they contribute with R$ 2.00 or more for it. Besides, we count on sponsoring companies and rely on partnerships and agreements with educational institutions to ensure qualified contents. The founder of Randon companies and current President of the Board of Directors, Raul Anselmo Randon – creator of the Florescer program – ensures that it is not an expensive program, because the result is reflected in both the lives of those who contribute, as in the lives of those who benefit from it”, he explained. Our goal is to assist more people. The director says the intention is not only to maintain the current programs but also, as far as possible, to try to increase the number of beneficiaries so that social outcomes can be multiplied (see box with the programs and their annual figures intended into which by the company). Thayni adds that Librelato has been stand out every year for their environmental responsibility projects developed with communities, children, senior citizens and institutions. These are recognized works. “For the third consecutive year, we were awarded with the Certificate of Social Responsibility of Santa Catarina and the Social Responsibility Trophy-Featured SC, at the Legislative Assembly of Santa Catarina. The certification is based on Law 12.918, from January 23, 2004, which aims to recognize private businesses and non-profit entities that include social and environmental responsibility in its management policies “, concludes the partner and counselor of Librelato. Kindness numbers Value passed by Randon companies for Institute to pay its programs: R$ 1.506.941,58 Values passed to Municipal Funds for the Rights of the Child and Adolescent, the Elderly and for cultural and sports projects are via Income Tax Deductions of Enterprises: Municipal Funds for the Rights of the Child and Adolescent R$ 197.548,50 Municipal Funds for the Rights of Elderly R$ 188.788,30 Cultural Projects Federal Law R$ 580.300,00 Cultural Projects Sport Law R$ 181.725,00 Cultural Projects Municipal Law R$ 67.452.87 Qualify Program R$ 360.068,52 Live at Piece with life Program R$ 908,59 Include Program R$ 25.305,75 New Pathways Program R$ 87.670,16 Grow R$ 6.885.973,65 RandonPrev R$ 4.545.810,27 Foundation R$ 5.051.392,36 Fonte: Randon
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